
Chevy Equinox Leads in Owner Loyalty

Automotive industry analysts at S&P Global Mobility have just released the results of their annual owner loyalty study, and we are thrilled to report that the Chevrolet Equinox is their leader among Small Utility vehicles. To determine the vehicles with the greatest brand loyalty, S&P analyzed over 13.1 million new retail vehicle registrations in the U.S. during 2024 to determine how often shoppers buy a new car from the same manufacturer or brand as their previous car. General Motors also took home the Overall Loyalty to Manufacturer award this year........



