Yesterday General Motors launched the all-new My GM Rewards loyalty program for Chevrolet, Buick, GMC, and Cadillac customers. With its release, loyalty members now have the option to choose between three membership tiers- Silver, Gold and Platinum, with each tier unlocking higher earning points and redemption caps. One notable difference to this program expansion enables Gold and Platinum members the ability to redeem up to 1,000 points per calendar year toward the purchase of GM Certified Pre-Owned vehicles. The program also allows members to earn unlimited 7x points for every $1.00 spent at GM and 4x points for every $1.00 spent everywhere else. The best news is that your points don’t expire as long as your account is in good standing! Julie Heisel, Director of GM Rewards and GM Card notes, “The new My GM Rewards is a big win for our customers with more ways to earn and redeem points, including premium tiers of membership with exclusive offers and opportunities.” Phillips Chevrolet in Frankfort, Lansing and Bradley has Illinois’ Largest Chevy Inventory and is proud to be a General Motors dealership.